© 2018 Massimo Mussapi

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10 IN SALUTE Italian pharmacies

Concept and interior design, graphic corporate design

In collaboration with Retail IN

The design of this new chain was created to respond to profound changes in the market that ask pharmacies to become retailers.

For this reason new layout, display and communication criteria have been devised, different from conventional stereotypes, which facilitate self-service selection and customer choice and purchase and make the pharmacist’s job easier, in an empathetic and at the same time professional environment.

In this strategic vision, the graphic communication project plays a fundamental role.