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Pharmacy chain - Concept, corporate identity interior graphic design e packaging design


First objective: to stop the haemorrhaging of revenue from independent pharmacies due to the liberalisation of licences, the spread of parapharmacies, competition from supermarkets and specialised shops for all hygiene, childhood and cosmetics products.

Second objective: to let people know that 10 in salute exists, that it is a new brand of pharmacies that are different from the others because they are a medical centre of first aid and customer service, something that has become fundamental with a health system in disarray like ours.

The interior has been designed with retailer criteria, from the layout to product communication. The shop windows were totally dedicated to large communication with great visual and emotional impact, As a result of our project, the revenue of the pharmacies involved increased by an average of 18%.

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