10 IN SALUTE Graphic identity

For a new brand of Italian pharmacies 10 IN SALUTE we developed a project of graphic communication integrated with interior design.


Particularly important and innovative compared to the stereotypes of normal pharmacies is the communication of the shop windows, entrusted to "catching" images, played on a double reading that causes a positive shock.

With the same logic, the packaging of the products of 10 IN SALUTE brand is designed to stand out from the traditional packaging used in this sector and stand out on the shelf.



Bright box placed inside the window with the graphics externally placed, positioned at eye level


The box has dimensions and position such that it can also be seen on the other side of the road through the passing cars



© 2020 Massimo Mussapi