Massimo Mussapi has a degree in architecture from the Milan Polytechnic, and in design from the IED, one of the most prestigious design institutes in Europe. His studio is in Milan, the world capital of Design, an inimitable network that connects industries, designers, cultural and academic institutions, publishing, trade fairs of international importance.
He was trained professionally in this magical atmosphere where culture and entrepreneurial spirit, inventiveness and pragmatism merge, with deep roots in an extraordinary past and an open vision towards the world.
His firm is one of the very few focused on product design for the hospitality industry, From furnishings to professional technical equipment. His projects always arise from a deep knowledge of this sector and from a passionate exploration of reality, which is different every time.
"If I had not known a lot of people working in the hospitality world, hoteliers, restaurateurs, simple room attendants or maintenance, suppliers of goods and services, if I had not heard the story of their experiences, observed their way of working, I could never do anything serious in this beautiful but difficult area of design."
His vision of hospitality is free from any stereotypes, and looks at the real needs and expectations of the hotel industry and its guests.
“hotels and restaurants are entrepreneurial activities that must create profit, but they must also create a relationship of empathy with their guests, offer a true welcome and all the true comfort that a traveler expects today, eliminating any possible physical and cultural barrier. The world has changed a lot in a short time, people today want efficient services, less formalism and more out of the ordinary experience”
Massimo Mussapi's professional activity has moved to very different places, from the planning of the lodgings of the Italian scientific base in the Bay of Ross in Antarctica, to the project of the first resort in Madagascar. But his fatal attraction is the Far East, where it has been active since 1998, with an office also in China for a few years: a profound, fundamental human and professional experience.
For his competence in this area of design Massimo Mussapi is invited to important international events. He was the designer appointed by the French Salon EQUIPHOTEL to represent Italy in the editions 2012 and 2014.
In 2019 He had the honor of being invited by HOST, one of the most important hospitality salons in the world, to present his projects in a large personal exhibition.
WINE IS NOT A PRODUCT, IT IS A WORLD, ranging from the label to the development of an integrated territorial tourism system.
A world that I continue to explore as a designer with passion and respect.
“I think that if a designer has something to say, he must do it through his projects. If he is interviewed, he should not talk about his profession but about what the object of his profession is: real life. It is much more interesting. "
CONTRACT DESIGN AWARD 2002 - 1° prize – Project CAPO-FAMIGLIA - SEGIS
ADI INDEX COMPASSO D’ORO 2002 - Project CAPO-FAMIGLIA - SEGIS
ADI COMPASSO D’ORO 2011 – Honorable Mention - Project COMBISTAR FX – ANGELO PO
RED DOT DESIGN AWARD 2012 - Project LUXOR DOUBLE – SAGI
GIA Global Innovator Retail Award - 2013 - Honorable Mention - Project CATENA KASANOVA+
ADI INDEX COMPASSO D’ORO 2014 – Project SYRIO – SAGI
AWARD “INNOVAZIONE DELL’ANNO" 2015 - Flying Room is the project of the year
HOST INNOVATION SMART LABEL 2015 - Flyingbar - INDEL B
PLATINUM ADEX AWARD Las Vegas 2016 - Flyingbar - INDEL B
ADI INDEX COMPASSO D’ORO 2016 – Flyingbar – INDEL B
Massimo Mussapi teaches design for the hospitality industry at prestigious international institutes. Today at RAFFLES MILAN, a design institute well known also in Asia; yesterday at the IED, with collaborations with the POLIdesign in Milan and with the Lantao Design Academy in Beijing.
However, he says of himself "I don't have the talent of a teacher. A true teacher, a Master, is a sort of demiurge who manages to bring out the best in you using just his charisma. At the end of the lesson he is as fresh as a rose, smiling and imperturbable, adored by the students.
On the contrary, at the end of a lesson I am exhausted, because for me the teaching must be the simulation of a real project: it must be credible, serious, hard, tiring, winning as a real project must be. As you can imagine, mine is the optimal method to be detested by students! "