© 2018 Massimo Mussapi

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BIP

Collection of contract's complements.

 

“BIP” stands for “bipede” (“two-footed” in Italian): I gave it two legs, like Pinocchio, so that it can walk by itself and travel around the world. BIP came after “Capo-famiglia”, and as often happens with second-borns, it is more laid-back and less serious. This time my absolute priority was to make an “agent-proof” product, meaning a product that was ready, easy to understand and to explain. In fact, I already experienced with dismay that commercial agents often do not inform themselves about the products they sell. BIP is simple, but not simpleton: two legs make it stable and bifacial; it doesn’t have only two feet, but also two small and useful hands; its coloured info holder can rotate horizontally and vertically, and also for this reason to date it is unique.