© 2018 Massimo Mussapi



Homeware shop in shop


Interior design and corporate graphic design


For the KASANOVA SPA group we designed the format of the homeware area of COOP supermarkets (for Lombardy, Liguria and Piedmont regions).

The intervention immediately increased the turnover of this segment and became a further attraction for the supermarket thanks to the positive visual impact.

In fact, the real strength of this project is the extreme flexibility of the furniture system that supportsa continuous rotation of the products, as customerscome to the store on average 2.5 times a week.