© 2018 Massimo Mussapi

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Pocket ashtray

 

I am very fond of this project, which required an unimaginable amount of time, in part because it reminds me of when I was a happy smoker, but above all because it sums up everything designs means to me, in the way it is:

  • conceived for mass industrial production

  • cheap

  • simple, but clever

  • giving second life to waste (an empty cigarette package) transforming it into something useful

  • virtuous in a likable way

  • a brand new idea

  • “interactive”, because a minimum manual intervention is required

  •  re-usable and totally recyclable , even the packaging

  • a perfect example of integrated design: design/packaging/display/communication

 

Lastly, it’s 100% made in Italy.

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