Product, graphic e packaging design; brand identity

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The design of this collection of pots and pans is an example of the power that brand identity can have on a product’s success. The slightly retro design, the strong name, the reassuring graphics, the packaging, the storytelling, and the widespread display in the brand’s many retail locations—all of these elements communicate "robustness" and "reliability." This has been enough to make it the best-selling and most imitated product of its kind to date.