Impressing the image of Castel del Monte on the Italian one cent coin was an absolute genius intuition, a perfect synthesis to say that economy lives thanks to culture, the same that made Frederick II perhaps the greatest among the greats. In particular, what is really important is the culture of the project, the design process, which is what determines the success of a product, a firm, a Country. When this culture is lacking, firms close down, and the country dies. But when it does exist, results will come.

© 2021 Massimo Mussapi