Impressing the image of Castel del Monte on the Italian one cent coin was an absolute genius intuition, a perfect synthesis to say that economy lives thanks to culture, the same that made Frederick II perhaps the greatest among the greats. In particular, what is really important is the culture of the project, the design process, which is what determines the success of a product, a firm, a Country. When this culture is lacking, firms close down, and the country dies. But when it does exist, results will come.
COMBISTAR FX ANGELO PO GRANDI CUCINE
First year turnover +44%
Becomes market leader in one year and readjusts the company.
DANDY HOTEL TAIPEI
Average occupancy rate 95%
Turnover first year after renovation +100%. 6 years after +130%
HI-CAFE MONDADORI MULTISTORE MILANO
Turnover after renovation +270%
1^ CLASSE ALVIERO MARTINI
First year turnover € 3.500.000,00
2009 turnover € 75.000.000,00, 2013 turnover € 140.000.000,00
On the market since 2002