Line of refrigerated display cases for Ho.Re.Ca.


“After innovative and challenging products like LUXOR and LUXOR DOUBLE SPACE we had to raise the bar even further. This time the challenge was realising a cylindrical display, a shape that involves countless technical difficulties in both design and production.

The major strength is certainly the spectacular 360° view, but the idea of this shape came to me from a more trivial observation: most of the time restaurants and bars that are already furnished put displays in the only free spots they have, corners and a round shape perfectly fits this positioning.

Also in this case the firm’s technical staff did a wonderful job, making the impossible possible, and team work was rewarded…”

ADI Design Index 2011 Compasso d’Oro


Hounorable mention - HOST smart label


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© 2020 Massimo Mussapi