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Product, packaging, graphic design, copywriting; brand identity

Here is an example of branding changing the fate of good but anonymous products. Tasting glasses are always associated with a generic idea of 'prestige'. Here, on the other hand, the far more powerful message appeals to the desire to become an 'expert in the field' and, only as a consequence, the prestige that comes with it. 

From the naming, to the graphics of the packaging that spills outwards the explanation of the correct use of each goblet, everything smacks of 'accessible professionalism'. The 'feel the quality' display invites you to pinch the rim of the glass to produce that sound typical of superior quality crystal. A very convincing interaction!

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