Product, graphic e packaging design; brand identity

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This is another example of how branding, acting on naming, graphics, packaging, can give an identity to good but anonymous products (a family of small electrical appliances)  and make them stand out on the shop shelf among many other products. Here the narrative is: 'we are part of a corporate project, so we are reliable, we are cheap but efficient, we are easy to use, we make a good impression without spending a lot'...