Line of refrigerated display cases for Ho.Re.Ca. - Product design

 

“After innovative and challenging products like LUXOR and LUXOR DOUBLE SPACE we had to raise the bar even further. This time the challenge was realising a cylindrical display, a shape that involves countless technical difficulties in both design and production.

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The major strength is certainly the spectacular 360° view, but the idea of this shape came to me from a more trivial observation: most of the time restaurants and bars that are already furnished put displays in the only free spots they have, corners and a round shape perfectly fits this positioning.

 

Also in this case the firm’s technical staff did a wonderful job, making the impossible possible, and team work was rewarded…”