top of page
2010-10-11 FONDO BIANCO.png

Project culture

Embossing the image of Castel del Monte on the Italian one cent coin was an absolute genius intuition, a perfect synthesis to say that the economy lives thanks to culture, the same culture that made Frederick II perhaps the greatest of the greates. In particular, what is really important is the culture of design, the design process, which is what determines the success of a product, a company, a country. When this culture is missing, companies close down and the country dies.

But when it exists, the results will come.

© 2021 Massimo Mussapi

bottom of page